Brand Introduction
PLZDOT is a trendy toy design studio specializing in the dual style of playful whimsy and cuteness. They excel at extracting fun inspiration from viral memes, transforming abstract happy ideas into tangible trendy toy designs. Our mission is to bring relaxed and healing trendy toy experiences to every consumer, making joy within easy reach.
Brand Positioning
- A traffic-driving "major producer of meme-inspired designs".
- Striving to be the most distinctive blind box studio with "the most abstract products".
- Collaborating with multiple popular IPs to cover diverse interest groups.
Business Scope
Officially licensed IP merchandise, and the design & production of themed blind boxes
Core Product Differentiation
Core Competitiveness: Playful and imaginative design language + precise ability to tap into internet trends loved by young people
Playful Scene-Based Creativity, Resonating with Young People
The brand focuses on extracting humorous relatable points from daily scenarios such as the workplace and social interactions, transforming them into design inspiration. For example, the "Inner Child" series focuses on office workers' daily lives, using innocent images to express sharp workplace truths. It easily resonates with office workers and becomes your perfect work companion.
Diverse and Distinctive Collaborating IPs
They have in-depth collaborations with multiple popular IPs, including Line Dog, Inner Child, Bow Tie Cat, Pink Rabbit, Taro Ball Bird, and Illustration Guy. Each IP has a unique style label, accurately covering trendy toy enthusiasts from different interest circles.
Rich Product Line, Suitable for All Consumption Levels
Their product line covers various categories such as mini blind boxes, standard blind boxes, and plush toys, with prices ranging from 29 RMB to 89 RMB. Whether you are a beginner trendy toy enthusiast or a senior collector, you can find your favorite products.
Strong Emotional Connection, Making Trendy Toys More Than Just Toys
They always convey simple and pure joy through design: The "Butter Bear" series uses cute shapes to perfectly "melt your heart"; the "Inner Child" series focuses on the pain points of workplace survival, creating an emotional outlet for young people and making trendy toys a carrier of emotional companionship.
Key Collaborating IPs
Siam Lipu
A "mentally advanced" group consisting of four animals and one vegetable. It has won numerous fans and is affectionately called the "Si Hun Yi Su (Four Meats and One Vegetable)" family by fans for accurately capturing the real mentality of contemporary young people! The group members have distinct personalities: the always crazy Siam Lipu, the bad dog Beagle Dodong, the outwardly warm but inwardly cold rabbit Xiuzhen, the perpetually gloomy misanthropic carrot Zhang Tianzhong, and the innocent and happy fool pelican Xiao He.
Butter Bear
A migrant worker who ran away from the "BUTTER BEAR" dessert shop in Bangkok, Thailand. With a chubby pink face, a small red nose, and a blue-and-white bellyband, it's cuteness over the top! It can cuddle, blow kisses, do hand gesture dances, and wiggle its little butt to dance... It has full marks for sense of rhythm and easily melts your heart!
Xiao Lan and His Friends
The originator of retro abstract memes! It reproduces classic early internet memes such as Xiao Lan (Little Blue) and Xiao Hong (Little Red), materializing classic meme gestures. For example, designs like "Two People as a Chair", "Be Frank with Each Other", and "Meow Meow Meow" in the "Abstract Series" instantly awaken childhood internet memories.
Pink Rabbit
It accurately conveys rich and diverse emotions through minimalist lines and strong color contrasts. The design emphasizes emotional expression rather than realism, with a natural modern artistic sense. Both the "Abstract Mini Series" and "Beautiful Mood Series" focus on capturing instantaneous emotions—joy, emo, hugs, devilish whispers, etc. Each product is a materialization of emotion.
Taro Ball Bird
With workplace birds as the protagonists, they transform into "contemporary social birds" to interpret workplace daily life, worthy of being "the voice of the workplace"! The "Contemporary Social Bird Status Series" accurately depicts various workplace scenes such as involution, slacking off, collapsing, and forcing oneself to hold on, easily resonating with corporate slaves.
Inner Child
The voice of office workers + the pinnacle of black humor! It uses innocent images to express sharp workplace truths, which are humorous and incisive, with a strong social currency attribute. Designs like "Already Buried" and "Waiting for Off Work" in the "Workplace Survival Guide Series" have become emotional outlets for young people to release workplace pressure.
Bow Tie Cat
An anthropomorphic cat with a "drama queen" personality! It unlocks various popular personas such as "corporate slave cat", "double-door tough guy boss", and "itabag anime merchandise collector", and also incorporates internet trends like "Mommy Literature". The "A Little Cat Like Me" series perfectly shows the "multiple personalities" and "professional role-playing" daily life of a little cat.
Illustration Guy "Good Luck"
A trendy toy with a unique Japanese illustration style, featuring playful and absurd expressions and actions, such as designs like "Cat Woman with Gun" and "Ready to Eat Big". Paired with the slogan "How Time Flies", it conveys a relaxed and humorous life philosophy.
Bear Worm "Is This Reasonable?"
It focuses on workplace and daily awkward scenarios, such as "Involuntarily" and "Emotionally Stable", continuing the brand's iconic "voice for others" style and resolving small awkwardness in life with humor.